Peanut Butter - Crunchy | Sweeten with Jaggery

The Story Behind PIP Agro's Crunchy Peanut Butter: A Craft Born in Pune

Our customers have been asking for a peanut butter with that perfect signature bite, and the wait is finally over.

To bring this recipe to life, we partnered with Grainy Day, a Pune-based enterprise run by Alka Tai. Known for their expertise in millets, energy bars, and traditional food preparations, Alka Tai and her team specialize in small-batch, preservative-free food.

Together, we developed a custom crunchy recipe tailored specifically for our community:

• Native Peanuts with Real Crunch: Made using locally grown native peanuts, slow-roasted for rich flavor, blended into a rich base, and folded with fine, freshly roasted peanut bits for an unmistakable crunch in every bite.
• Sweetened with Jaggery: Sweetened with unrefined jaggery, without refined sugar, hydrogenated oils, palm oil, or added preservatives. Jaggery contributes added sugar; this is not a sugar-free or no-added-sugar product.
• Crunchy Texture: Crafted to achieve a rich spread studded with crisp peanut pieces, without relying on artificial emulsifiers or stabilizers.

What started as a shared passion for honest food resulted in a rich, satisfying spread that honors traditional ingredients and brings roasted peanut flavour to your everyday snacks. Custom-crafted and made with care by Alka Tai's team in Pune.

• Ingredients: Peanuts (82%), Jaggery, Salt.
• Shelf Life: 6 Months
• Allergen Information: Contains GROUNDNUT. This product is processed in a facility that also processes wheat, soybean, mustard, celery, nuts and dry fruits.

Approximate values from the Crunchy Peanut Butter label. Serving size: 20g. Number of serves: 13 (as printed on the label).

The % Recommended Dietary Allowance is calculated on the basis of 2000 Kcal energy for a moderate adult. — indicates no value provided on the label.

Beyond the Jar: The 6-Month Journey Behind PIP Agro x Grainy Day

Launching a new product is never just about filling a container, it's about getting every single detail right. Our latest collaboration with Grainy Day, a Pune-based enterprise run by Alka Tai, is the result of over six months of quiet dedication, continuous testing, and shared passion for honest food.

Grainy Day has long been trusted for their craftsmanship in small-batch millet energy bars and specialty traditional food preparations. But when we decided to create a Crunchy Peanut Butter together, we knew it would take time to balance the smooth base with the perfect size of roasted peanut crunch.

Six Months of R&D and Craftsmanship

For over half a year, our teams worked hand-in-hand through every stage of development:

• The Custom Recipe: Perfecting the balance using slow-roasted native peanuts and unrefined jaggery. We went through countless batches to land the exact right size of crushed peanut bits for maximum crunch, without palm oil, hydrogenated fats, artificial emulsifiers, or added preservatives.
• Packaging & Small-Batch Care: From testing glass jars and seal integrity to hand-labeling and stickering every single jar with precision, every step was refined through hands-on trial and care.
• A Shared Vision for Innovation: Peanut butter is just the beginning. Through this partnership, we are actively conducting R&D on millet energy bars, specialty pastas, and grain products, combining Alka Tai's processing expertise with PIP Agro's focus on carefully selected ingredients.

When you open a jar of our Crunchy Peanut Butter, you aren't just tasting local peanuts and jaggery, you are experiencing six months of joint effort, patience, and craft.

• Roasted Peanut Flavour: Slow-roasted native peanuts give the spread its rich, nutty taste.
• Sweetened with Jaggery: Jaggery adds sweetness to the peanut base. The label lists 16.0g added sugar per 100g.
• No Palm Oil or Hydrogenated Fats: The stated recipe uses peanuts, jaggery and salt, without palm oil or hydrogenated oils.
• No Added Preservatives: Prepared in small batches without added preservatives, artificial colours or flavours.
• Crunch in Every Spoonful: Roasted peanut pieces add texture to toast, fruit pairings and homemade snacks.

1. Textured Toast & Sandwiches:
Spread over warm whole-wheat toast, sourdough, rotis or parathas, or use in classic peanut butter and fruit-jam sandwiches. The roasted peanut bits add a satisfying crunch with every bite.

2. Oatmeal & Smoothie Bowls:
Scoop on top of warm oatmeal or smoothie bowls as a textured topping alongside seeds and fresh fruit.

3. Fruit & Snack Pairings:
Pair with apple slices or bananas for a nutty, gently sweet snack with an extra peanut bite.

4. No-Bake Bites & Laddu Mixing:
A great base for homemade no-bake peanut balls or millet-peanut laddus, where the crunchy roasted bits add extra body and bite.

5. Baking & Dessert Toppings:
Spoon over pancakes and waffles or stir into homemade jaggery-peanut snacks for added texture.

6. Straight from the Jar:
Enjoy right off the spoon whenever you want a quick, satisfying mid-day snack with an authentic roasted peanut crunch.

• Store in a Cool, Dry Place: Keep the jar in a pantry or cupboard away from direct sunlight, stove heat, and moisture.
• Natural Oil Separation is Normal: Because we do not use palm oil, hydrogenated fats, or artificial emulsifiers, the natural peanut oil may float to the top over time. Simply stir it thoroughly with a clean, dry spoon before use.
• Handle with Dry Utensils: Always use a completely dry spoon or butter knife. Introducing water or moisture into the jar can spoil the spread.
• Refrigeration (Optional):
  Room Temperature: Keeps the base soft and easily spreadable while retaining the roasted peanut crunch.
  Refrigerated: Makes the spread firmer. If refrigerated, let it sit at room temperature for 5–10 minutes to soften before spreading. Follow the storage instructions and best-before date printed on your pack.
• Pro Tip (Store Upside Down): Storing the tightly sealed jar upside down can help the natural oils redistribute through the spread. Stir thoroughly before use.