Description
The Story Behind PIP Agro's Crunchy Peanut Butter: A Craft Born in Pune
Our customers have been asking for a truly clean, natural peanut butter with that perfect signature bite—and the wait is finally over.
To bring this recipe to life, we partnered with Grainy Day, a Pune-based enterprise run by Alka Tai. Known for their expertise in millets, energy bars, and traditional food preparations, Alka Tai and her team specialize in wholesome, preservative-free food.
Together, we developed a custom crunchy recipe tailored specifically for our community:
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Native Peanuts with Real Crunch: Made using locally grown native peanuts, slow-roasted for rich flavor, blended into a rich base, and folded with fine, freshly roasted peanut bits for an unmistakable crunch in every bite.
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Naturally Sweetened: Sweetened simply with unrefined jaggery—completely free from refined sugar, hydrogenated oils, palm oil, or chemical preservatives.
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Pure & Textured: Crafted to achieve a rich spread studded with crisp peanut pieces, without relying on artificial emulsifiers or stabilizers.
What started as a shared passion for honest food resulted in a rich, satisfying spread that honors traditional ingredients while giving you the wholesome goodness you need every day. Pure, custom-crafted, and made with care by Alka Tai's team in Pune.
Ingredients & Shelf Life
Peanuts, Jaggery, Salt
Shelf Life: 6 Months
Know Your Farmer
Beyond the Jar: The 6-Month Journey Behind PIP Agro x Grainy Day
Launching a new product is never just about filling a container—it's about getting every single detail right. Our latest collaboration with Grainy Day, a Pune-based enterprise run by Alka Tai, is the result of over six months of quiet dedication, continuous testing, and shared passion for honest food.
Grainy Day has long been trusted for their craftsmanship in small-batch millet energy bars and specialty traditional food preparations. But when we decided to create a truly clean, natural Crunchy Peanut Butter together, we knew it would take time to balance the smooth base with the perfect size of roasted peanut crunch.
Six Months of R&D and Craftsmanship
For over half a year, our teams worked hand-in-hand through every stage of development:
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The Custom Recipe: Perfecting the balance using slow-roasted native peanuts and unrefined jaggery. We went through countless batches to land the exact right size of crushed peanut bits for maximum crunch—completely free from palm oil, hydrogenated fats, artificial emulsifiers, or chemical preservatives.
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Packaging & Small-Batch Care: From testing glass jars and seal integrity to hand-labeling and stickering every single jar with precision, every step was refined through hands-on trial and care.
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A Shared Vision for Innovation: Peanut butter is just the beginning. Through this partnership, we are actively conducting R&D on millet energy bars, specialty pastas, and wholesome grain products—combining Alka Tai's processing expertise with PIP Agro's commitment to unadulterated ingredients.
When you open a jar of our Crunchy Peanut Butter, you aren't just tasting local peanuts and natural jaggery—you are experiencing six months of joint effort, patience, and craft.
Benefits
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Wholesome Daily Snack: Packed with natural plant protein and healthy fats from slow-roasted native peanuts—a satisfying, wholesome snack for any time of day.
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100% Naturally Sweetened: Sweetened simply with unrefined jaggery—completely free from white sugar, liquid glucose, corn syrup, or artificial sweeteners.
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Zero Palm Oil or Hydrogenated Fats: Made without cheap vegetable oils, emulsifiers, or synthetic stabilizers to keep the spread as close to nature as possible.
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100% Chemical & Preservative-Free: Prepared in small batches using pure, whole ingredients with zero added artificial colors or flavors.
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Rich in Dietary Fiber: Wholesome native peanuts retain their natural bran and oil profile, offering a rich source of dietary fiber.
Ways to Relish
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Textured Toast & Sandwiches: Ideal for classic peanut butter and fruit-jam sandwiches, where the extra roasted peanut bits add a satisfying crunch with every bite.
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Oatmeal & Smoothie Bowls: Scooped on top of warm oatmeal or smoothie bowls as a textured topping alongside seeds and fresh fruit.
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Energy Bites & Laddu Mixing: A great base for making homemade no-bake energy balls or millet-peanut laddus, where the crunchy roasted bits add extra body and bite.
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Straight from the Jar: Excellent enjoyed right off the spoon whenever you want a quick, satisfying mid-day snack with an authentic roasted peanut crunch.
Storage Info
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Store in a Cool, Dry Place: Keep the jar in a pantry or cupboard away from direct sunlight, stove heat, and moisture.
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Natural Oil Separation is Normal: Because we do not use palm oil, hydrogenated fats, or chemical emulsifiers, the natural peanut oil may float to the top over time. Simply stir it thoroughly with a clean, dry spoon before use.
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Handle with Dry Utensils: Always use a completely dry spoon or butter knife. Introducing water or moisture into the jar can spoil natural food.
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Refrigeration (Optional): Room Temperature: Keeps it soft, creamy, and easily spreadable. Refrigerated: Extends freshness, especially during hot summer months, but will make the spread firmer. If refrigerated, let it sit at room temperature for 5–10 minutes to soften before spreading.
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Pro Tip (Store Upside Down): Storing the sealed jar upside down in your pantry helps the natural oils redistribute evenly back through the jar so the bottom never gets dry!
